The spirit of Middle American
Here at Middle American, we’re all about blending creative insight with grounded Midwestern values. With roots deep in the Midwest, we embody a spirit of honesty, hard work, and design that’s as authentic as it is effective.
Here at Middle American, we’re all about blending creative insight with grounded Midwestern values. With roots deep in the Midwest, we embody a spirit of honesty, hard work, and design that’s as authentic as it is effective.
Here at Middle American, we’re all about blending creative insight with grounded Midwestern values. With roots deep in the Midwest, we embody a spirit of honesty, hard work, and design that’s as authentic as it is effective.
Who we are
Who we are
Middle American isn’t just a name—it’s a mindset. It’s about creating thoughtful, impactful solutions that work as hard as you do. From websites that communicate your brand’s essence to intuitive user interfaces, we take pride in delivering a solution that’s built to last. Our approach is simple: respect the craft, honor the client, and let good design do the talking.
Middle American isn’t just a name—it’s a mindset. It’s about creating thoughtful, impactful solutions that work as hard as you do. From websites that communicate your brand’s essence to intuitive user interfaces, we take pride in delivering a solution that’s built to last. Our approach is simple: respect the craft, honor the client, and let good design do the talking.
What drives us
What drives us
We believe that design should do more than look good—it should serve a purpose. At Middle American, every project starts with getting to know you, your goals, and your audience. That’s how we create designs that feel like they’re made just for you, because, well… they are.
We believe that design should do more than look good—it should serve a purpose. At Middle American, every project starts with getting to know you, your goals, and your audience. That’s how we create designs that feel like they’re made just for you, because, well… they are.
What you can expect
What you can expect
When you work with Middle American, you’re not just getting design expertise—you’re getting a collaborative partner. We make the process straightforward, transparent, and dare we say, even a little fun. Expect open communication, thoughtful feedback, and a shared commitment to bringing your vision to life.
When you work with Middle American, you’re not just getting design expertise—you’re getting a collaborative partner. We make the process straightforward, transparent, and dare we say, even a little fun. Expect open communication, thoughtful feedback, and a shared commitment to bringing your vision to life.
Core principles
Core principles
When you work with Middle American, you’re not just getting design expertise—you’re getting a collaborative partner. We make the process straightforward, transparent, and dare we say, even a little fun. Expect open communication, thoughtful feedback, and a shared commitment to bringing your vision to life.
When you work with Middle American, you’re not just getting design expertise—you’re getting a collaborative partner. We make the process straightforward, transparent, and dare we say, even a little fun. Expect open communication, thoughtful feedback, and a shared commitment to bringing your vision to life.
Integrity We believe in honest work and honest design, plain and simple.
Craftsmanship With over 16 years in the industry, we bring skill, attention to detail, and a dedication to quality that’s rare these days.
Human-centered focus You and your audience are the heart of every project. Every decision we make is guided by what will work best for the people you’re trying to reach.
Why we do it
Why we do it
Design is more than just a job; it’s our way of helping good brands do great things. We’re here to help you build a brand that feels authentic, connects with your audience, and drives results. Because at the end of the day, there’s nothing we’re prouder of than helping clients bring their ideas to life in a way that’s genuine, impactful, and, well… just plain good.
Design is more than just a job; it’s our way of helping good brands do great things. We’re here to help you build a brand that feels authentic, connects with your audience, and drives results. Because at the end of the day, there’s nothing we’re prouder of than helping clients bring their ideas to life in a way that’s genuine, impactful, and, well… just plain good.
Kirby Evans
Kirby Evans
Hi, I'm the founder and creative force behind Middle American. With over 16 years of experience as a design lead, I bring a wealth of expertise in web and UI design, branding, and human-centered design. I've had the pleasure in collaborating with industry leaders like Google, IBM, Sherwin-Williams, Abbott, and the National Park Service, helping them bring their visions to life with a practical, results-focused approach to design.
Hi, I'm the founder and creative force behind Middle American. With over 16 years of experience as a design lead, I bring a wealth of expertise in web and UI design, branding, and human-centered design. I've had the pleasure in collaborating with industry leaders like Google, IBM, Sherwin-Williams, Abbott, and the National Park Service, helping them bring their visions to life with a practical, results-focused approach to design.
© Middle American 2024