Building color confidence

Company

Sherwin-Williams Paint Company

Role

Lead Designer

Expertise

UX/UI Design

Year

2014–2019

Expertise

UX/UI Design

Year

2014–2019

Overview

Sherwin-Williams set out to revolutionize the color selection experience for homeowners. As the lead designer on ColorSnap, I helped develop a product ecosystem that empowered users to build confidence in their color decisions—transforming how people shop for paint across digital, mobile, and in-store channels.

Challenge

For most consumers, the thought of painting is the thought of obstacles. The first roadblock is color. Consumers lack confidence in their taste, in what a tiny swatch might look like on four full walls, and whether the effort will be worth the outcome. This uncertainty created friction at a critical stage in the customer journey.

Solution

ColorSnap Visualizer was built to eliminate hesitation and turn inspiration into confident action. From augmented reality previews to photo color matching and palette recommendations, the experience made it easier for users to discover, visualize, and select paint colors.

Key features

Augmented Reality Visualization, Photo Color Matching, Coordinating Palette Suggestions, In-store kiosks and print tools for retail support

My Contributions

UI/UX Design across mobile, tablet, desktop, and in-store kiosks, Brand guidelines development, Logo design, illustration, and motion graphics, User research & usability testing, Print and social content, Video and animation production